Coinciding with this year's Frieze London preview, Snapchat launched its partnership with artist Jeff Koons to show his works in augmented reality at selective global locations. First piece was introduced in London today and is located in Hyde Park just by the speakers corner. The surface of the iconic 'Balloon Dog' piece in augmented reality even has a reflective surface - hence below my reflection!
Snapchat partnered with artist Jeff Koons to show his works in augmented reality at selective global locations. First one in London is in Hyde Park and let's see where the next one will be. Artists can submit their works too at art.snapchat.com 📣
London location can be found here and below are other international locations that launched this week.
Artists can submit their works too on the official webpage
Other locations where various artwork filters can be activated (Via art.snapchat.com)